Texas Digital Library Conference System, TCDL 2012

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Streaming Texas – A case study of the Texas Archive of the Moving Image
Megan Peck

Building: AT&T Executive Education and Conference Center
Room: Room 102
Date: 2012-05-24 04:00 PM – 04:45 PM
Last modified: 2012-04-25


In an online environment proliferated by video, but in which few organizations are independently streaming their own content, the Texas Archive of the Moving Image (TAMI) has rapidly developed as a leader in the field.

TAMI is an independent 501(c)3 organization dedicated to promoting the preservation of and access to Texas’ moving image heritage. The organization’s focus is to digitize and provide easy access to these materials via the web, communicating Texas history across the state, nation, and world. Since kick off of their main program, The Texas Film Round Up in 2008, the archive has digitized nearly 14,000 moving image items, of which over 1,500 have been described and uploaded for free public access in the Online Video Library.

Elizabeth Hansen, Director of Outreach and Education, and Megan Peck, Digital Librarian, will present a case study of TAMI’s approach to connecting with communities, both online and real world.

The discussion will address a number of considerations used to develop a holistic strategy for connecting with users. This strategy incorporates social media and other tools used to invite the public to the library, as well as measures to shape the library user’s experience, such as the building and curation of relevant collections, and the providing of a crowd sourcing tool to foster user participation and contribution.

The panel will report on successes achieved and challenges faced in its implementation and management of this strategy, and show off some selections from the collection.


social media; curation; digital content management; crowdsourcing

Full Text: Slideshow